Have you been prepared for ‘Mobilegeddon?’

Have you been prepared for 'Mobilegeddon?'

What was Mobilegeddon?

Mobilegeddon refers to Google's search algorithm update, which prioritised mobile-friendly websites in mobile search results. This update was a major shift, considering that mobile searches were already on the rise.

Why was it called Mobilegeddon?

The dramatic name arose from the potential impact of the update. Websites not optimized for mobile devices risked experiencing significant drops in their mobile search rankings, hence the "Armageddon" reference.

What were the effects of Mobilegeddon?

While concerns about "massive disruption" were present, the actual impact of Mobilegeddon was not quite as apocalyptic as the name suggested. Websites with glaring mobile usability issues did get penalized, but Google provided tools and resources to help website owners prepare for the update.

If you have a business website, you must consider this. Mobile Optimisation for your website is vital. Why? Since websites provide primarily a visual experience for customers, it’s important to make your site look as neat as possible. If your website is not optimised it will appear neat in a web desktop browser but not on a mobile browser. This creates a huge risk for your online business. You stand to lose valuable customers if your site isn’t mobile-optimised. In a world where more searches are taking place on mobile devices than computers, the need for a mobile-friendly website has never been greater. Mobilegeddon is here and it’s just a matter of time before it hits your website. Google’s refreshed algorithm uses mobile-friendliness as a ranking factor. It affects ALL mobile searches and is primed to significantly impact mobile search rankings and traffic. A drop in rankings will only result in one thing: less traffic to your website and more traffic to your competitor's mobile-friendly site! How long can you afford to ignore mobile and lose customers?

The Legacy of Mobilegeddon:

Mobilegeddon marked a turning point in SEO, emphasizing the importance of mobile-first design and optimization. It forced website owners to adapt to the increasing dominance of mobile search and prioritize usability on smaller screens.

Is Mobilegeddon still relevant today?

The principles behind Mobilegeddon - prioritising mobile-friendliness - are still very much relevant. Google continues to prioritize mobile usability in its ranking algorithms, and mobile search now accounts for the majority of all searches.

As part of Google's mobile-friendly update, you could be losing search traffic due to not being mobile-friendly. If you haven't done anything about this, now is the time to take action. Contact us on 01482 210999 or info@GenesisIT.co.uk to discuss updating your website and making it mobile-friendly.